Mints Cloud

Marketing Intelligence

Design Thinking Applied in Digital Marketing

In the words of Tim Brown, one of the greatest promoters of this methodology, Design Thinking “is a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.”

Oct 18, 2021

Jorge Treviño

CEO / Co-Fundador

Engagement Marketing

Engagement Marketing consists of connecting with people through interest-based interactions that occur along the buying journey. The Engagement Marketing approach takes into account customer touchpoints and context to develop meaningful conversations with them over time. This helps acquire, nurture, and convert customers through omnichannel technology-based interfaces.

Oct 04, 2021

Jorge Treviño

CEO / Co-Fundador

Customer Data Platform

What Is Marketing Intelligence and What Is It For?

From a marketing perspective, problems can only be anticipated, identified, analyzed, prevented, or solved if there is precise, reliable, and relevant information from internal and external sources.

Sept 27, 2021

Jorge Treviño

CEO / Co-Fundador

Lead Management

Marketing intelligence applied to events: a case study

2020 and 2021 will be remembered, among many other things, as revolutionary years for the events industry, since the lockdown situation caused by the COVID-19 pandemic drastically changed people’s consumption habits worldwide, and in-person events practically disappeared.

Sept 20, 2021

Jorge Treviño

CEO / Co-Fundador

Mints

Service Business Portals

Create a Smart Website That Works for You

Beyond a simple business card or an online product catalog, we should aspire for the corporate website to be a versatile communication tool between your business and your clients, both current and potential. Your company most likely already has a website; however, it’s very probable that improvements can be implemented so that it becomes a true business ally that works tirelessly for you. In this post, we’ll tell you how to achieve this in five steps.

Dic 06, 2021

Jorge Treviño

CEO / Co-Fundador

Ominchannel Digital Bridge

Omnichannel: Your Communication Channels as a Whole

Companies that deliver flawless Omnichannel experiences have created high expectations among today’s consumers in terms of consumption, communication, and service. They have left the rest of the companies with the challenge of executing a proper omnichannel experience in order not to disappoint their customers.

Nov 08, 2021

Jorge Treviño

CEO / Co-Fundador

Cybersecurity

A world without passwords… is it possible?

The popularization of the Internet has globalized our communication methods; we are all connected, and thanks to this, as marketers we can reach segmented audiences and connect with potential clients much more easily than before. However, with all these advancements also came some challenges to face regarding the security of our data.

Aug 06, 2021

Jorge Treviño

CEO / Co-Fundador

Growth Hacking

Sales Methodology

Content Marketing for Sales Enablement

Whether online or in person, selling is fundamentally about providing the right content, to the right person, at the right time—in other words, guiding the customer through their buying journey while delivering an excellent experience.

Nov 29, 2021

Jorge Treviño

CEO / Co-Fundador

Sales Methodology

The Emotional Journey as a Sales Strategy

The Emotional Journey is an extension of the Customer Journey in which, in addition to mapping the stages of a user throughout their buying process, the emotional status they experience at each phase is also indicated. These two tools together are highly useful to consider in any sales strategy.

Nov 15, 2021

Jorge Treviño

CEO / Co-Fundador

California Framework

Marketing Automation

Marketing Automation: The Key to Improving CX and the Customer Journey

Much has been said about Marketing Automation and how it can help organizations reduce costs and optimize operations. It seems that relying on tools to carry out repetitive tasks for us is the future (and for large companies, the present) of marketing as we know it.

Nov 01, 2021

Jorge Treviño

CEO / Co-Fundador

Headless Content Management

Headless CMS vs Traditional CMS: Is It Time to Evolve?

For those not familiar with these important concepts, a Content Management System (CMS) is a system that allows us to easily create, edit, and organize texts, images, audio, and other content pieces for a website.

Aug 20, 2021

Jorge Treviño

CEO / Co-Fundador

Performance Marketing

UI/UX

Content-First Wireframes: Perfecting the Design Process

Creating a wireframe without thinking about content is like hitting a piñata blindfolded: you might get it on the first try, you might need several attempts, or time might run out and you won’t have hit it at all. But before diving into how a wireframe is built…

Oct 11, 2021

Jorge Treviño

CEO / Co-Fundador

Tactics

The Agony of a Web Project: The Problem Isn’t You or Your Agency… It’s the Methodology

Developing a project from start to finish can be a headache if it’s not carried out properly. If the scope, objectives, deliverables, and a way to measure the project’s success that satisfies all stakeholders are not defined from the very beginning, it’s very common for both teams and clients to feel frustrated by the gap between expectations and the final product delivered.

Aug 13, 2021

Jorge Treviño

CEO / Co-Fundador

About Us / Community

Tactics

From Code of Conduct to Reality: Dealing with Internet Trolls

Even if you draft a “Code of Conduct” for online events or forums, there’s always some “funny one” who, in the middle of a conference or event, pulls a “stunt,” whether it’s posting an inappropriate image or creating some other distraction that shocks the community. If this has ever happened to you, or if you simply want to know more about the topic, here we’ll share how to deal with Internet trolls to prevent abuse and hostility in digital communities.

Dic 17, 2021

Jorge Treviño

CEO / Co-Fundador

About Us

Beyond a Code of Ethics, It Is Our Essence

It would be absurd to think that values such as a code of ethics, integrity, respect, teamwork, and customer service are not part of the values list in every company. Regardless of whether each organization remains vigilant in upholding its values, for us, these values are simply fundamental.

Sept 06, 2021

Jorge Treviño

CEO / Co-Fundador