How Telemundo & Endemol Turned a Reality Show Into a Nationwide Interactive Event
Created by Endemol and produced by Telemundo, Los 50 was more than a reality competition—it was a live, participatory experience. With Mints.Cloud powering the audience engagement layer, viewers played along, voted in eliminations, and became part of the drama in real time.
Bringing Reality TV Viewers Into the Game
When NBCUniversal’s Telemundo partnered with Endemol to launch Los 50, it wasn’t just another reality show. With fifty celebrities competing for a grand prize of $350,000 under the watchful eye of a mysterious host, Los 50 delivered drama, alliances, and strategy at every turn.
But the real innovation happened off-screen.
To create a new kind of connection with its audience, Endemol and Telemundo teamed up with Mints.Cloud to design an interactive experience that let fans play along—voting, participating, and influencing the outcome of the game in real time.
The Opportunity
Endemol’s game design gave Los 50 a unique competitive format. Telemundo saw an opportunity to elevate this even further by bringing the audience into the equation.
The goal:
Extend the show’s gameplay into the hands of fans.
Let users follow contestants, participate in eliminations, and win prizes.
Create a digital layer that felt as polished and high-stakes as the show itself.
Enable real-time interaction without disrupting production timelines.
The Solution
Mints.Cloud developed a mobile-first engagement app that synced directly with the show’s format.
Fans could log in securely to support their favorite players, participate in live elimination votes, and track the action between episodes. The experience was designed with the same tension, pacing, and polish as the on-screen show—turning each viewer into a digital contestant.
We mirrored the core dynamics of Los 50 in the app: alliances, eliminations, shifting loyalties, and unexpected turns. Each moment was paired with interactive calls to action, ensuring the audience was always part of the story.
The Outcome
Audience involvement became a central pillar of Los 50’s success. Fans didn’t just watch—they felt seen, heard, and included.
The engagement app created a sense of community and competition that extended beyond the screen. Viewers returned nightly, not just for the content, but for the role they played in shaping it.
Our goal was to connect the fans to the game in a way that felt authentic and thrilling. Partnering with Endemol and Mints.Cloud helped us turn that vision into reality.
- Telemundo Digital Experiences Lead
Powered by CXF
With CXF’s modular architecture, Mints.Cloud helped Telemundo and Endemol build a second-screen experience that felt as dynamic and strategic as the game itself—proving that audience participation can be more than a feature; it can be the next frontier of storytelling.
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What Went Into It
This experience was powered by:
- Endemol Game Design: Strategic structure, challenge mechanics, contestant format
- Customer Engagement Apps: Live voting tools, elimination flows, real-time sync
- Customer Data Module: Profile management, participation history, secure login