How Banco Azteca Created a Private, SEO-Optimized, and Multi-Channel Branch Finder
With thousands of branches across Mexico, Banco Azteca needed more than just a map. They needed an intelligent, private, and scalable way to guide customers to the right location—while delivering hyperlocal SEO value and complete UX control. Discover how they used the CXF Maps & Location Finders Journey to build a future-ready solution.
A Branch Finder Built for the Future
Banco Azteca is one of Mexico’s largest financial institutions, with thousands of retail branches providing credit, savings, pawn loans, and currency exchange services to millions of customers.
To better serve this national footprint, Banco Azteca partnered with Mints.Cloud to redesign their branch locator using CXF’s Maps & Location Finders Journey—delivering a composable, standalone solution focused on usability, visibility, and data privacy.
The Challenge: SEO, UX Control, Privacy, and Scale
Banco Azteca needed a platform that would:
Index every branch with its own URL and rich metadata for local SEO
Offer complete UX/UI control for customization and performance
Capture anonymous behavioral data for internal insights—without collecting personal data
Serve as a centralized, scalable data source for future use in WhatsApp, call centers, and other channels
Synchronize with external systems like branch-specific exchange rates or service availability
The Solution: A Smart, Composable Journey for Maps
With CXF, Banco Azteca launched a dedicated platform that empowers customers to easily locate and explore branches—while meeting every technical and strategic objective.
Key Features of the Experience
- Guided Search & Filters
Location-aware search with geocoding for address, ZIP code, or GPS
Dynamic filters by services available at each branch
Interactive map with custom-designed pins and cluster logic
- SEO-Optimized Branch Pages
Each branch has its own unique URL
Hiperlocal content, dynamic metadata, and schema.org markup
Structured content blocks for hours, services, and directions
- Privacy-Compliant Metrics
Anonymous logging of:
- Search terms
- Filters applied
- Regions explored
- Clicks on map pins or branch pages
- Dashboards and custom reports for behavioral analysis—without tracking individuals
- Unified Back-End & Real-Time Sync
Centralized API for:
Branch data ingestion and updates
Public availability of structured branch data
Real-time sync with external systems (e.g., exchange rates per location)
- Built for Multi-Channel
Standardized data model for reuse in:
- WhatsApp chatbots
- Call center lookup tools
- Future mobile or kiosk apps
Business Impact
- Improved SEO visibility with indexed pages for every location
- Better user experience across desktop and mobile
- Smarter data-driven decisions via private usage analytics
- Future readiness for multi-channel communication strategies
We didn’t just build a map—we built a strategic asset for discovery, support, and engagement. And we did it without compromising user privacy
- Digital Strategy Lead, Banco Azteca
Powered by CXF
Banco Azteca’s new branch locator runs on the CXF Maps & Location Finders Journey—bringing together composable UX, smart data sync, private metrics, and hyperlocal SEO in a single, scalable experience.
Get Started TodayStart your Maps & Location Finder Journey